Facebook Messenger chatbot for ecommerce

A Facebook Messenger chatbot is software that handles incoming Messenger conversations automatically. A flow-based chatbot follows a script you design in advance. An AI chatbot, like Zipchat, reads your actual store data and generates responses based on what the customer asks, without a pre-built flow for every scenario. Zipchat's Messenger AI knows your products and policies from day one and looks up Shopify orders. It is not a separate Messenger bot: it is the same AI agent that works on your store, Instagram, WhatsApp, and email, so each customer keeps one conversation.

Yes. Zipchat connects to Shopify, WooCommerce, and Wix and reads your product catalog, prices, and inventory, so the AI answers Messenger questions accurately and recommends specific products on any of them. On Shopify, the order lookup shares order status and tracking once the customer gives the order number and email; it is read-only. Returns, variant swaps, and order edits run only through an Agentic Skill connected to your store or returns platform, or go to your team. On other platforms, connect order data through an Agentic Skill connected to your store's API.

Connect your Facebook Page from the Zipchat dashboard via the Meta API (Facebook Login for Business) and grant the messaging permissions. Then connect your store. The full setup takes under 30 minutes. No code required. Messenger replies and comment replies are separate switches: turn on comments too if you want the AI to handle them.

Yes. When someone taps your Facebook ad and sends a Messenger message, Zipchat answers in seconds. It reads what the customer wants, answers their question from your catalog, recommends the right product, and links to it. If the shopper goes quiet, the AI can check back 1 to 23 hours after their last message, inside Meta's 24-hour window.

Yes, once you turn on comments, a separate switch from Messenger. Zipchat handles new comments on your Page posts and on ads run from your Page, including boosted posts. Following the rules you write, it replies in the thread, sends one private reply through Messenger, likes, hides, or hands the comment to your team; it deletes comments only if you turn that on. Order details never go in a public reply. Live comments and mentions under other accounts' posts are not covered. See the AI social media manager for the full picture.

An m.me link is a direct URL that opens a Facebook Messenger conversation with your business when clicked (m.me/yourpagename). Zipchat shows your m.me link and a downloadable QR code in your Messenger settings. Add them to your website, email campaigns, ad copy, and packaging to give customers a one-click entry into a conversation with your AI. It turns Messenger into a proactive inbound channel.

Partly. The standard order lookup is read-only: on Shopify, it shares order status and tracking once the customer gives the order number and email. To start returns, swap variants, or edit orders inside Messenger, connect an Agentic Skill to your store or returns platform. Without one, the AI hands the request to your team, who see the full conversation.

If a shopper stops replying, Zipchat checks back after the delay you choose: 1, 2, 3, 6, 12, or 23 hours after the customer's last message, inside Meta's 24-hour window. Before sending, it checks that the conversation is still open, has not been escalated, and still meets your conditions. Follow-ups are not sequences or broadcasts, and Zipchat does not send post-delivery messages or review requests on Messenger.

No. On Messenger, Zipchat answers conversations that customers start and can follow up inside Meta's 24-hour window. Broadcast campaigns to opted-in contacts are a WhatsApp feature.

No. Zipchat does not create tickets. The AI answers each Messenger message in seconds, so shoppers coming from your ads do not wait in a queue while their intent cools, and your team steps in from the Zipchat inbox when a conversation needs a person.

Zipchat escalates to your team. Depending on your settings, your team gets an email notification and joins the live Messenger conversation from the Zipchat inbox, with the full conversation history. The customer stays in the same Messenger thread. Manual replies follow Meta's 24-hour window after the customer's last message.

Yes. With Draft Mode, the AI writes each Messenger reply as a draft and your team approves or edits it before it is sent; quick reply buttons are not used in Draft Mode. Draft Mode covers Messenger conversations, not comment replies, which follow your comment rules. Your team can also take over any conversation from the inbox.

Yes. The AI looks at photos customers send and transcribes voice notes, then answers in text. It does not reply with voice, and it does not read ordinary videos or documents sent in a chat.

Yes. Zipchat replies in the customer's language, within the languages set up for your agent. Every plan includes all languages.

You need a Facebook Page linked to your Meta business portfolio, and a user with the right access to the Page. Zipchat connects to your Page via the Meta API. A personal Facebook profile is not supported. If you run Facebook ads from a Page, you likely already have what is needed.

Most Messenger chatbots are flow builders. You design conversation trees in advance and the tool routes users through them. They fail when a customer asks something outside the script. Zipchat reads your live product catalog and generates responses from your actual store data. No flows to build. No scripts to maintain. When the AI cannot answer, it hands the conversation to your team.

Zipchat plans start from $64/month, billed annually, and every plan includes a 7-day free trial. Every plan covers all channels, including Messenger, WhatsApp AI, and email AI; the Pro plan, at $240 per month, adds more replies, more training pages, and priority support. Plans are priced by AI replies per month, not per seat: Starter, Pro, Scale, and Scale Plus all include unlimited team members. Visit the pricing page for full plan details.