See what's new in Zipchat.

Put your Zipchat AI agent in your own app, help center or chat UI. Your backend sends a customer's question to the new Ask API and gets the agent's answer back, using the same knowledge, skills and tools as your other channels.

• Set it up under Channels > API: name an API key and copy it. API keys can only ask questions, so they're safe to give to the developer building your integration.
• Every customer's questions and answers are saved as a conversation in your Zipchat inbox.
• Stream the answer while it's written, just like in the Zipchat chat bubble.
• When a customer asks for a person, your team gets the request and follows up by email.
• Disconnect the channel at any time from its settings.

Read the docs: https://docs.zipchat.ai/api-developer-docs/ask-api

Zipchat will now store the content of the meta keywords html tag of each page, if such tag exists

• AI search now features a grid view when it comes to showcasing products on Desktop
• On mobile the design stays the same
• Additionally, AI search sessions now have a 60minute expiry window

The AI search now features both the original price and discounted price of each product for all platforms ( Shopify and not-Shopify )

Add ability to target WhatsApp campaigns at customers with unpaid orders.

Product previews in the chat widget now show prices when pricing information is available, including the selected variant’s price. Products without pricing information keep their existing preview.

The bot now spots pre-order and backordered Shopify products, whether they're tagged "Preorder" or just oversold with "continue selling" on, and stops calling them "in stock, ready to ship" or quoting standard delivery times. It also refreshes a product's availability within seconds of a stock change.

When taking over a conversation, human agents can now attach images and files up to 10mb and send them over via Bubble Chat, Email, Messenger, Instagram DMs and WhatsApp

Zipchat now specifies a variant when making product recommendations

• Product card in the Bubble chat will now show the right product image/price
• Customers will land on the right variant when clicking on a Zipchat link

• You can now monitor all conversations on all of your AI agents from a unified view living under All Agents / Conversations
• We've also improved the speed of the Conversations and Knowledge-base views

Opening the AI search now continues where you left off on your last message, so you can continue looking at results

The Zipchat support AI can now build custom skills for you - just tell it what you need ; it will search the web for the API reference and built the skill itself

You can now subscribe to an annual plan and save 20% on your bill

• You can now enable bot protection on the bubble chat in case you're getting bot traffic

To enable bot protection go to Chat Settings / Bubble Chat / Features

We've redesigned the AI type bar bubble to make it easier for customers to start a conversations. Customers can now

• Type directly in the type bar without opening the chat
• Upload images
• Record a voice note
• Click suggesttion messages

Zipchat now interacts with comments on posts and ads by Facebook pages and Instagram accounts.

It can:

• reply publicly;
• reply privately;
• like, hide, delete a comment;
• not react to a comment.

Zipchat can also take multiple actions against a single comment - like and reply publicly, reply privately and publicly, hide and reply privately etc..

Also, Zipchat can automatically delete hidden comments after a set period of time.

• One-off campaigns now go out gradually, about 200 messages a minute, instead of all at once, resulting in better performance during large campaigns.
• The campaign page shows exactly how many messages Meta accepted, delivered and read, and a "Why messages failed" breakdown explains every failure in plain language.
• If Meta pauses a template, blocks an account for billing, or the WhatsApp number stops working, the campaign pauses itself so the remaining contacts are kept. The page tells why and what to do next; merchant decide when to resume.
• Campaigns can be paused and resumed while sending, and the page shows how many contacts have been messaged and how many are still to go.

You can now restore previous versions of your prompts in case you made a mistake

• The AI search now serves instant AI responses whenever possible
• We now use crowdsourcing to pre-generate responses and provide an instant experience

• PDP questions now have an "Ask me anything" input
• PDP questions design refresh

The settings are now split into sub-tabs for easier navigation

You can now archive or unarchive conversations via the Backend API. You can also filter conversations based on their last update.

• Improves grounding of PDP questions to avoid generating questions which Zipchat doesn't know the answer to
• From now on PDP questions will be based on what's available on this particular page or will be regarding general brand policies

The legacy way to implement order tracking for non-Shopify merchants has been deprecated in favour of custom skills.

All merchants using the legacy skill now have a custom skill pre-made for them. The custom skills offer higher better flexibility and allow you to easily plug to any 3rd party fulfilment system.

Zipchat now understands Instagram stories.

• Story replies. When a customer replies to a story by a merchant, Zipchat "sees" it: image, text on image, video transcript. So "Is this one in stock?" gets an answer about the actual product in the story instead of a question back.
• Story mentions. When a customer mentions a merchant's account in their own story, Zipchat now picks it up, sees the story, and replies in the DM thread. Text written on the story is treated as the customer's message. These mentions used to be ignored.
• Inbox. Story-reply conversations show an "Instagram story URL" card in the sidebar linking to the story while it is live (24 hours).

Facebook page stories are not included: Meta's API does not tell us which story a Messenger reply refers to, so those replies are handled as regular messages.

Zipchat now tracks sales from offsite chanels (Facebook, Instagram, WhatsApp, Email). When an AI agent shares a product link it identifies the conversation it came from — so when the customer clicks it and buys on the store, the sale is credited to the right conversation and channel. The dashboard now breaks revenue down by every channel that actually sold, and when a customer interacts through several channels, the most recent touch gets the credit. Works automatically — no setup needed.

Users can no longer rate individual messages with 👍 or 👎

We initially built the user rating system as a way to asses how good the AI responses are of an agent. However, a very small amount of customers rate these messages and customers mostly use the ratings to judge if the like the response or not, no matter if the response is accurate.

As we've using more sophisticated evals for the agents, we've removed this option to free up real estate on the bubble chat.

A new AI input field now sits at the top of your Dashboard, letting you ask questions or take action without hunting through menus.

Type a question like "What do shoppers ask about the most?" or use one of the suggested prompts to quickly create a custom skill, send a WhatsApp campaign, or get tips on recovering abandoned carts.

• Better UI on smaller screens
• Added conversation santiment

We've completely rebuilt the Dashboard with deeper analytics and clearer attribution, especially useful if you're running multiple agents.

What's new:

• AI-powered revenue attribution: every purchase is now analyzed and tagged as Strongly influenced, Influenced, Pending, or Not influenced. Not influenced purchases are filtered out by default so your numbers reflect Zipchat's real impact
• Conversation funnel sentiment: each conversation is mapped to a stage (Discovery, Conviction, Post-purchase, or Other), giving you visibility into where customers are in their journey
• Support staff savings: see how much it would've cost to handle your conversations with a human agent, using a $4 per conversation default that you can adjust to your own numbers
• Working hours breakdown: see what percentage of your conversations happen outside your business hours, with working hours configurable directly from the Dashboard
• Total Zipchat Value and ROI: a combined view of the value Zipchat is generating, plus your calculated return on investment
• Combined dashboard for multi-agent accounts: if you run multiple agents, your homescreen now shows a unified view across all of them instead of switching between each one

This gives you a much clearer picture of what Zipchat is actually doing for your business, not just how many conversations happened.

• We've reworked our onboarding to make it easier for new Agents to be launched
• Tips have been replaced with actionable next steps

A bunch of upgrades on AI search for non-Shopify stores

• Product results are now pushed to the top
• Price is now included next to each product
• Out of stock products are marked
• "See all results" link option is added in the config

Improved spacings and page width consistency

• The test chat button is now available on all major screens

Updated behaviour when clicking on a link inside the Bubble Chat

• Whenever the URL is part of the same website, the customer will open the link in the same tab
• Whenever the URL is from another website, the customer will open the link a new tab

Zipchat now defaults to labeling AI-generated content as such, to comply with the EU AI Act's transparency requirements.

New agents across Bubble Chat, PDP Questions, AI Search, and Emails will show "AI agent by Zipchat" by default instead of "Powered by Zipchat." You can control this label from each channel's settings under Provider branding.

Existing agents keep their current "Powered by Zipchat" branding until you explicitly change it.

• Agentic search: AI replies are now 3 seconds faster to load
• The agentic search now relies on the user triggering the search ( pressing enter or clicking the search icon ) - this prevents situations where the reply is triggered while the user is still typing
• On mobile, when there are no search results for a given query, the agentic search will directly open the Agent conversation to attempt to find what the customer is looking for

• Makes the AI's language recognition more stable, reducing cases where the AI would respond in the wrong language

Zipchat now works directly with Shopify Sidekick, so you can manage your AI agent without leaving the Shopify admin.

What's new: Sidekick can debug messages and explain why Zipchat responded the way it did, help you write and refine prompts, and build custom skills for your agent.

To use it, just ask Sidekick to help you Zipchat

Mobile customers now see a preview of the AI's response directly within the search results, matching what was already available on desktop.

Messages sent through the AI Search bar are now free and won't count toward your AI reply usage until September 31st.

This applies to the first message a customer sends when searching, the one that triggers the AI-powered results. Any follow-up messages the customer sends to continue the conversation are billed normally as AI replies.

This gives you a free window to try Agentic Search and see its impact on conversion before it counts against your plan.

Zipchat now remembers customers across conversations, building a persistent profile of who they are and what's happened before.

The AI automatically extracts key memories from each interaction, such as reported issues, preferences, disputes, previous orders, and other important context, and stores them on the customer's profile. Zipchat also matches conversations from the same person across different channels, so a customer who reaches out via chat, email, or WhatsApp is recognized as one contact with one shared history.

Zipchat can now send interactive quick reply buttons in Messenger and Instagram conversations. When the AI asks a question with a set of options, customers see clickable buttons instead of having to type their answer. This makes conversations faster and reduces friction, especially for qualification questions, yes/no prompts, and multiple-choice scenarios.

Zipchat can now send interactive quick reply buttons in WhatsApp conversations. When the AI asks a question with a set of options, customers see clickable buttons instead of having to type their answer. This makes conversations faster and reduces friction, especially for qualification questions, yes/no prompts, and multiple-choice scenarios.

Live on all WhatsApp-connected agents with no setup required.

Two major updates to the backend API

• You can now access generate a user-level API key, which allows you to manage ALL agents that you have access
• You can now use the backend API to update your prompt, and manage your skills

This allows you to use Claude Code ( or another agent ) to manage your agents, especially in the scenario where you need to apply the same change over multiple chatbots.

Example usage with AI agent: So you can say things like

• ⁠ ⁠Update the master prompt to all “chats” to X, Y, Z
• ⁠ ⁠⁠Copy "Skill X" from "Agent 1" to "Agent 2" but change the "Y"

The AI can now generate interactive forms on the fly inside the bubble chat, making multi-step interactions faster and more intuitive for customers.

Instead of asking questions one by one in a back-and-forth conversation, Zipchat can present a multi-step form with clickable options, free text fields, and navigation between steps. The customer's answers are submitted as a single message, so the AI can respond with everything it needs in one go.

Use cases include product qualification quizzes, simplified order tracking (instead of asking for email and order number separately), quick order forms, cancellation requests, and any structured flow you want to guide customers through.

Quick forms are live on all bubble chats with no setup required.

You can now earn real cash by referring other e-commerce brands to Zipchat.

How it works: share your friend's details through the referral form, our team reaches out, and you get paid. You earn $50 when they attend a qualified demo, and an additional cash reward when they become a paying customer, ranging from $100 (Starter) to $2,000 (Enterprise) depending on the plan they choose. You can also choose to split the reward 50/50 with your friend.

There's no limit to how many people you can refer. Rewards are sent within a few days via virtual debit card, PayPal, or gift card.

To refer someone, go to Refer a Friend in the sidebar.

You can now use Zipchat's own Shopify API key when building custom skills, so you don't need to create a separate custom app.

The managed SHOPIFY_API_KEY is available in the variable pool when adding variables to a skill. It works out of the box with the permissions Zipchat already has. If your custom skill needs additional access (e.g. write_orders, read_fulfillments), you can grant extra permissions directly from the variable settings.

Variables used in custom skills can now be shared across multiple skills.

Previously, if two skills needed the same API credentials, you had to create a separate variable for each one. Now, variables like API keys or store URLs are defined once and can be attached to any skill that needs them. Each variable shows how many skills are currently using it.

Zipchat now has an official WordPress/Wooommerce plugin that handles the full setup automatically, no developer needed.

The plugin installs the Zipchat chat widget, sets up sales tracking, and enables customer identification on your WordPress/WooCommerce store. Previously, WordPress merchants needed a developer to configure these integrations manually.

To get started, go to Chat Settings → Bubble Chat → "Install via WordPress plugin" and follow the steps.