AI website chat for ecommerce

AI website chat is a conversational interface on a website where an AI handles visitor messages autonomously. Unlike scripted chatbots, it understands natural language and responds to questions it has not seen before. Zipchat AI website chat can also open the conversation with a proactive message and, on Shopify, checks your live product catalog for grounded answers. It is the same AI agent that answers on WhatsApp, Instagram, Messenger, and email, so each customer keeps one conversation.

Zipchat goes live in under 30 minutes. On Shopify, install the app and turn on the Zipchat Bubble app embed in your live theme. On WordPress and WooCommerce, install the Zipchat plugin and connect it with your widget token. On Wix and any other site, add one script. No developer required.

Your team steps into the same chat. No ticket is filed, no form is submitted, and the customer never leaves the chat window. Escalate conversation flags the case to your team in the inbox and, if you choose, by email, with the full conversation, so the shopper never repeats anything; it does not stop the AI. When a team member takes over the conversation, the AI stops replying until you hand it back. The same hand-off works on WhatsApp, with the same answers. Across 2,500+ brands, under 3.2% of conversations are escalated to a human agent on average.

Any language. The agent replies in the shopper's language automatically, with no setup: French in, French out. The widget's own texts (welcome message, buttons, suggested messages, disclaimer) change per language with Localisations, by URL pattern, when you want them translated.

The Zipchat widget loads asynchronously, so the script does not hold up the rest of your page while it loads.

Install the Zipchat app from the Shopify App Store and turn on the Zipchat Bubble app embed in your live theme. On Shopify the agent checks your live catalog, looks up orders (with the order number and email, or for a logged-in customer), can add products to the cart from the chat if you turn it on (the shopper picks the options in a panel inside the chat, then checks out as usual), and, with Create discounts turned on, can share a unique single-use percentage code up to the maximum you set.

Yes. On Shopify the agent checks your live catalog, including variants, prices, and availability. On other platforms it answers from your crawled product pages. It recommends products from what the shopper asks and the page they are on, and shows them as product cards in the chat.

Before a shopper leaves, an exit-intent message can open the chat and offer help. If Create discounts inside Shopify is on, the agent can share a unique, single-use percentage code, up to the maximum you set. There is no cart-value trigger. For carts that are already abandoned, Zipchat's WhatsApp cart recovery messages the shopper after the delay you set (Shopify). More in reduce cart abandonment.

Time on page, scroll depth, and exit intent, on the pages or products you choose, with include and exclude rules. You set them in the Zipchat dashboard, with no developer. Desktop and mobile have different exit signals, so test each page. A message that pops up is not a conversation yet: its text joins the chat when the shopper writes.

Yes, the chat runs on any site: WordPress and WooCommerce through the Zipchat plugin, Wix and other platforms with one script. There the agent answers from your crawled pages. The live product, order, and discount tools and add to cart in the chat are Shopify only. For order data on another platform, connect an Agentic Skill to your store's API.

Yes. The agent's name and avatar, welcome message, suggested messages, proactive message text, colors, the launcher (show the chat as a bubble or as an Ask AI bar), size, position, and custom CSS are set from the dashboard. No code required.

For availability and volume, AI website chat handles far more conversations at any hour without additional headcount. For complex situations, a team member takes over the live conversation. Across 2,500+ brands, under 3.2% of conversations are escalated to a human agent on average.

Yes, with an Agentic Skill connected to your tools, such as your returns platform or your store inventory. The agent checks first (is the order still in the return window?), then acts (creates the return and the label) and answers with the result your tool returns. Order lookup inside Shopify is built in and read-only; returns, exchanges, order edits, and stock in a physical store need an Agentic Skill.

Yes. Shoppers can send images (JPEG, PNG, GIF, BMP, or WebP, up to 5 MB) and voice notes (up to 10 MB) where their browser supports it. Voice notes are transcribed and answered in text. Videos, PDFs, and other files are not supported.

Yes. Turn on Ask for email before starting a chat: the shopper sees an email field, an optional marketing consent checkbox, and Skip. The email is collected, not verified, and shoppers can skip it. Set your own consent and privacy policy for it.

Yes. With Draft Mode (Approve every reply before it is sent), the AI writes each reply and your team approves, edits, or sends it from the inbox; it also applies to conversations started from AI Search and product questions on the same agent. Your team can take over any conversation, and the AI stops replying until you hand it back. Optional bot protection with Cloudflare Turnstile keeps automated traffic out. A website chat conversation closes after 24 hours without messages.

On the checkout and thank-you pages (Shopify), through a chat link or a QR code, or embedded in a page. Per device, you can show the website chat, a WhatsApp launcher instead, or neither, and you choose the pages it shows on. The same agent also answers in your store's search bar with agentic AI search and on product pages with AI product questions.

Burger Motorsports has $1.45M+ in revenue attributed to Zipchat and an 80x return on spend, with 24/7 multilingual support for tuner compatibility, part lookups, and install questions. Tropicfeel handles 85% of customer questions without a person, with a 16% chat-to-sale rate and 200+ chat orders a month. Nuvio Recovery, Vaonis, and The Pigment are in the results above. Read every story in success stories.

Plans start from $64/month, billed annually, with a 7-day free trial and a 30-day money-back guarantee. See pricing for every plan.