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Customer insights

Customer insights from every conversation

Every question, objection and product your shoppers ask for, in a live dashboard, a monthly report, the Conversations API and your own AI through Zipchat MCP.

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GDPR & AI Act compliant 4.9 on Shopify 4.8 on G2
Example question

Trusted by 2,500+ ecommerce brands

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What your customers tell the agent, turned into decisions

Shoppers tell the agent why they hesitate, what they cannot find and what they compare you with. Zipchat turns every conversation into insights you can act on: objections, demand gaps, revenue by surface and by market.

From the dashboard to your own AI

Revenue and conversations in one view

Revenue attributed by surface, channel and market, in any currency.

Example

The month in one report

Top objections, demand gaps and the questions your site does not answer yet.

Example

Rebuild it in your warehouse

Every conversation and every attributed order, through the Conversations API.

Example

Ask your own AI

Point Claude Code, Cowork, Codex, Cursor or any MCP client at every conversation. Available in every plan.

Example question

The Conversations API and Zipchat MCP are available in every plan. See pricing

Questions you can ask your conversations

  • Which objections cost us the most revenue last month?
  • Which products do shoppers ask for that we do not sell?
  • What do shoppers in Germany ask that shoppers in Italy do not?
  • Which product pages create the most doubts before checkout?
  • Which conversations did the agent hand to the team, and why?

Example questions. Answers come from your own conversation data.

Every conversation attributed. Revenue you can show the board.

An order counts when the buyer purchased after a Zipchat conversation on any connected surface, on-site or off-site. Each order is traced back to the conversation that produced it.

Every missed question becomes a fix

When the agent cannot answer, the question lands in a knowledge-gap queue. Add the answer once and the agent uses it from the next conversation.

Insights from the agent that sells and supports

The insights come from the same agent that sells on search, product pages and chat and resolves support on every channel. One memory of each customer, one source of truth.

  1. Increase sales Answers doubts, recommends and recovers carts on search, product pages, chat and WhatsApp.
  2. Automate support Tracks orders, handles returns* and hands over inside your helpdesk.
  3. This page Customer insights Objections, demand gaps and attributed revenue, in a dashboard, a report, an API and your own AI.

* With an Agentic Skill connected to your tools.

How the agent is built

One of our hot apps, we've been using Zipchat for months. Customer engagement is fantastic, conversion rate is very high. The support team is incredibly helpful.

Korendy, Turkey
FAQ

Frequently asked questions

What are customer insights in ecommerce?

Customer insights are what shoppers say, ask and object to, linked to revenue. Zipchat reads every conversation and turns it into objections, demand gaps and revenue by surface and by market.

What is conversational analytics?

Conversational analytics is the analysis of conversations to find objections, demand gaps and revenue drivers. Zipchat does it across every surface the agent works on.

How is revenue attributed to a conversation?

An order counts when the buyer purchased after a Zipchat conversation on any connected surface, on-site or off-site. The dashboard shows revenue by surface, channel and market.

Can I connect my own AI to Zipchat conversations?

Yes. Zipchat MCP lets Claude Code, Cowork, Codex, Cursor or any MCP client read every conversation. It is available in every plan.

Can I export the data?

Yes. The Conversations API returns every conversation, so you can rebuild your reports in your own warehouse. The Conversations API and Zipchat MCP are available in every plan.

Does it work across several online stores and markets?

Yes. One account holds one agent per online store or market, each with its own knowledge base, voice and channels. Revenue is attributed in each market's currency.