Zipchat Labs
Research on conversational and agentic commerce
Reports and analysis on the data that matters when shoppers talk to brands and AI agents sell: what shoppers ask, how they decide and what turns a conversation into an order. Numbered studies, open method, free to cite.
What shoppers really ask before they buy from your brand?
We analyzed a year of conversations between shoppers and ecommerce brands using Zipchat. Here is what shoppers ask, in which market and category, at what hour, and which questions turn into orders.
From Study 001
Three findings to start with
of pre-purchase conversations arrive outside office hours, and 57.6% of attributed orders come from them.
Chapter 05 · The clock 35.4%of typed pre-purchase conversations start with no product in mind. Shoppers ask for advice three times more often than for a discount, yet advice requests convert slightly below the store average.
Chapter 01 · Before the sale 1.9xShoppers who send five or more messages buy in 12.6% of conversations, against 6.6% for a single message. Their median order is $107.5, not $69.3.
Chapter 09 · Speed and depthThe archive
