Zipchat does not train or fine-tune any AI model on customer data, shopper conversations, or the AI outputs generated from them. That applies to Zipchat's own models and to provider models. If Zipchat ever wants to, it will ask the merchant for authorization first. The merchant can accept or refuse. Without an express yes nothing changes, and a later change to the Terms cannot remove this commitment.
The service uses third-party AI providers, including but not limited to Google (Gemini), Microsoft (Azure OpenAI), OpenAI, Amazon (AWS Bedrock), Anthropic, Meta, ElevenLabs, and TypeSafe. Providers may be added or replaced over time. All current AI providers are under contracts that prohibit training on Zipchat customer data. Some providers may retain limited data for a period, for observability or abuse monitoring.
Conversations are kept for as long as the merchant is subscribed, so the merchant can access them and the agent can remember returning shoppers. They are not deleted automatically while the subscription is active. A merchant can delete conversation history at any time, or ask support to turn on automatic deletion after a chosen period. After a subscription ends, Zipchat deletes customer data within 90 days, subject to backup cycles, except where law, billing, tax, or legal records require a longer hold.
Merchants can export all conversation data through the Zipchat API at no extra cost, while subscribed and for 90 days after the subscription ends.
To improve the product, Zipchat uses aggregated and anonymized usage metrics: statistics such as counts, rates, response times, and the share of conversations by topic or language. They identify no merchant and no shopper, and they are never used to train AI models. Aggregated research, such as Zipchat Labs, quotes example messages only after removing names, contact details, order details, and brand and product names.