Someone in your comments wanted to buy. A hater replied first.

An AI social media manager handles the conversation layer of your social accounts without a person watching the feed. It reads each new comment on your posts, reels and ads, works out what the commenter wants, and takes an action: a public reply, a private reply, a like, hiding, deleting (only when you turn it on), a handoff to your team, or nothing. Zipchat runs that layer on Facebook and Instagram, connected to your store. It is the same AI agent that answers your Instagram DMs, Messenger, WhatsApp, website chat and email, with one central brain: the same knowledge, rules and inbox.

Yes. Both platforms allow automated replies to comments through their official APIs, and Zipchat uses them. The agent can reply in the thread, send one private reply per comment within 7 days, like, hide or delete.

New comments on the posts, reels and ads of the Instagram professional accounts and Facebook Pages you connect, once you turn comments on. Comments are a separate switch from DMs: connecting an account does not turn them on. Live comments and comments that mention you under other accounts' posts are not covered. Story replies and Story mentions arrive as DMs and are handled on Instagram.

Yes, on both platforms, including boosted posts. Every ad collects a comment section you are paying to distribute. Before it answers, the agent reads the post, the ad creative, the call to action and the landing page when Meta makes them available. There is no separate setup and no extra charge for ad comments. Zipchat does not pause or edit your ads, and it does not tell you which exact ad brought a comment, because several ads can share one post.

No. A Harvard Business School field experiment ran the same Facebook and Instagram campaigns with and without automated comment moderation, and impressions and reach stayed at similar levels. What changed was conversion, not delivery: return on ad spend rose from 0.459 to 0.678 and cost per purchase fell from $666.56 to $454.34.

Zipchat sends one private reply per comment, within 7 days, as Meta allows. A short public note can tell the commenter to check their messages. If they answer, the conversation continues in Instagram DM or Messenger with the same agent, inside Meta's 24-hour window. One private reply is not permission to send more messages later. Order details never go in a public comment: the agent moves them to a private reply or to your team. Keep DMs on to use private replies.

You decide the rules. Hiding can be on from the start, for what your rules describe, such as abuse, spam and competitor links. Deleting stays off until you turn it on. A real complaint gets a public reply, a private reply, or a handoff to your team, depending on how you set it up.

No. A hidden comment stays visible to its author and to nobody else, and the platform sends no notification. That is why hiding is usually the better move than deleting.

Not for comments. Draft Mode, where your team approves each AI reply before it is sent, covers Instagram and Messenger DMs, not comment replies. For comments you set the rules, and the agent can send any comment to your team instead of answering. Your team can also like, hide, unhide or delete comments from the Zipchat inbox. If your brand needs a person to approve every public reply before it goes out, this is not the right fit.

Yes, as a rule written in plain words, such as "When someone comments guide, send the guide by DM." Write it in the "When to reply privately" field. The agent reads each comment and decides, so "where is the guide?" works too, without exact keyword matching and without a flow chart. Test the rule with a few positive and negative examples before a big launch.

No, and it never will. Zipchat handles what happens after a post goes live: the comments, the DMs and the sales that come out of them. Publishing tools already solve the publishing part.

ManyChat runs flows you build in advance, triggered by keywords you predict. Zipchat reads the comment, decides what it means, and answers from your catalog and knowledge base, moving order questions to a private reply. There is no flow to build and no keyword to guess.

Facebook and Instagram. New comments on Facebook Page posts, Instagram posts and reels, boosted posts and ads, on the accounts you connect.

It fits if you run paid social on Facebook or Instagram and the comments pile up faster than anyone can read them, if your posts collect the same product questions over and over, or if spam, scam accounts or abuse show up under your ads. If you already run Zipchat on DMs, the same agent takes the comments too. It is not the right fit if you want a tool that writes and schedules your posts.

It is part of your existing plan. A generated reply counts as a reply, the same as a reply on any other channel, and so does an automatic hide or delete. Likes do not. Plans start from $64/month, billed annually. See pricing for current tiers.

Under 30 minutes. Connect your Facebook Page or Instagram professional account, turn on comments, set the tone and write the rules. If Zipchat already runs your DMs, you use the same connection and turn comments on; Meta may ask for extra permissions. The agent starts on the next new comment, including under posts and ads that are already live.