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AI social media manager

The work starts when the post goes live

Zipchat reads every comment on your Facebook and Instagram posts, reels and ads, then replies, hides, or opens a DM. In seconds, in your brand's voice.

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No flow builder · Works on ads and dark posts · Live in under an hour

GDPR & AI Act compliant 5.0 on Shopify 4.8 on G2 4.8 on Capterra 4.8 on Software Advice

Trusted by ecommerce brands worldwide

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What is an AI social media manager?

An AI social media manager handles the conversation layer of your social accounts without a person watching the feed. It reads each comment on a post, reel or ad, works out what the commenter wants, and takes an action: a public reply, a private message, a like, or hiding something that should not be there.

Zipchat runs that layer on Facebook and Instagram, connected to your store, so a reply can name the product, the size in stock and the price. It is the same agent that already handles your Instagram DMs and Messenger conversations.

Publishing is twenty minutes. The comments are the other eight hours.

A social media manager does not spend the day publishing. Publishing is the short part. The job is everything that happens after the post goes live: reading every comment, answering the same sizing question for the fortieth time, clearing the spam from under a live ad, and finding the one buyer hiding in three hundred replies.

Scheduling tools automated the twenty minutes. Nothing automated the eight hours.

Without an AI social media manager

Nobody has looked at this since 4pm

With Zipchat

Handled in seconds, no one on shift

13 seconds median time to first reply across the first 33 brands in early access
36% of everything the agent did was hide something a customer should never have read
0 flows, keyword rules or approval queues to build before it starts working
See it run

One post. Three hundred comments. Nobody watching.

The agent reads the post first, so it knows what the comments are about before it answers a single one.

This runs on your own posts, with your own catalog.

Connect a Page, set the tone, and watch the first comments get handled.

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What it does

Seven things it can do with a comment, including nothing

Most tools have one move. The agent picks from all of these, per comment, based on what the comment actually says.

"what size is she wearing?"

Replies in the thread

The reply names the product and the size, pulled from your live catalog. Everyone else reading that thread gets the answer too.

"can you send me the link?"

Opens a DM from the comment

The agent sends a private message and posts a short public note so the commenter knows to check. The DM is a real conversation, not a one-shot link.

"🔥 CHEAPER ON MY PAGE 🔥"

Hides or deletes

Spam, scams, competitor links and abuse come down before anyone else reads them. Hiding leaves the comment visible only to its author, who is never notified.

"just got mine, obsessed 😍"

Likes

Positive comments get acknowledged. It costs nothing and it is the thing teams skip first when they are behind.

"GUIDE"

Runs keyword triggers

Ask people to comment a word and the agent opens a DM with what you promised. Set it up in a sentence, not a flow chart.

"third time asking about my refund"

Escalates, or does nothing

Anything that needs a person gets routed to one with the full thread attached. And when a comment needs no answer, the agent leaves it alone, which is a decision most tools cannot make.

Every one of these runs on the Page you already have.

Connect Facebook or Instagram, set the rules, and the agent handles the rest.

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Paid social

The comments under your ads are the ones that cost you money

Every ad you run collects a comment section you are paying to distribute. A Harvard Business School field experiment ran the same Facebook and Instagram campaigns with and without automated comment management. Return on ad spend rose from 0.459 to 0.678, and cost per purchase fell from $666.56 to $454.34.

The same paper tested whether cleaning up a comment section costs you reach. It does not. Impressions and reach were statistically the same in both arms.

Zipchat works on organic posts, boosted posts and unpublished dark posts, on both platforms. Tools that charge separately for this gate it at $119 per user per month. Here it is part of the plan you already have.

Park, J. and De Freitas, J. (2026). Automated Comment Moderation Enhances Social Media Advertising Performance. Harvard Business School Working Paper 27-011.

Setup

Live in under an hour

No flow builder, no keyword tree, no approval queue.

1

Connect your Facebook Page or Instagram account

The same connection that already powers your DMs. If you run Zipchat on Messenger or Instagram today, this is one click.

2

Set the tone

Describe how you want the brand to sound in public. The agent already knows your catalog, your policies and your order data.

3

Set the rules

"Never discuss a delivery delay in public, always move it to DM."

"Hide anything with a competitor link."

4

It starts on the next comment

Including the comments already sitting under posts and ads that have been live for weeks.

Connect your Page
The difference

The same comment, handled two ways

Six moments that happen under every ecommerce post.

Moment With Zipchat Without
Sizing question at 11pm Answered in seconds, with the size that is in stock Answered next morning, if anyone scrolls back that far
Spam link under a live ad Hidden before other shoppers read it Sits there collecting impressions you paid for
"Send me the link" DM opens, conversation continues, order gets placed Someone copies a link into a DM tomorrow
Abusive comment Hidden, and the author is never notified Visible to everyone until a person sees it
A post goes viral overnight Every comment handled at the same speed as the first The team spends the next day catching up
A comment that needs a human Escalated with the full thread attached Buried under two hundred others

See it on your own comments

Connect a Page and watch the next comment get handled.
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Where it works

Every surface where people comment

Facebook Page posts Instagram feed posts Reels Boosted posts Unpublished dark post ads Comments already live

The same agent then continues in Instagram DMs, Messenger, WhatsApp, email and website chat, with the conversation and the order history intact.

Go deeper

The two capabilities doing the work

Social media comment moderation

What gets hidden, what gets answered, and why hiding beats deleting.

Read capability

Comment to DM automation

Turn a comment into a conversation that knows your catalog and your orders.

Read capability

Switching from a flow tool? See the ManyChat comparison. It runs on the same platform as Agentic Skills and AI product recommendations.

Honest fit

Is this right for your brand?

Good fit

Right fit if

  • You run paid social on Facebook or Instagram and the comments pile up faster than anyone can read them
  • Your posts collect the same product questions over and over
  • Spam, scam accounts or abuse show up under your ads
  • You already run Zipchat on DMs and want the public layer handled by the same agent
Not for you

Not the right fit if

  • You want a tool that writes and schedules your posts. Zipchat does not publish content and has no plans to
  • Your brand needs a person to approve every public reply before it goes out
FAQ

Frequently asked questions

Yes. Both platforms allow automated replies to comments through their official APIs, and Zipchat uses them. The agent can reply in the thread, send one private message per comment, like, hide or delete.

Yes, on both platforms, including boosted posts and unpublished dark posts. There is no separate setup and no extra charge for ad comments.

No. A Harvard Business School field experiment measured impressions and reach with and without automated moderation and found no meaningful difference. What changed was conversion, not delivery.

You decide the rules. Abuse, spam and competitor links are hidden by default. A real complaint gets a public reply, a private message, or an escalation to your team, depending on how you set it up.

No. A hidden comment stays visible to its author and to nobody else, and the platform sends no notification. That is why hiding is usually the better move than deleting.

No, and it never will. Zipchat handles what happens after a post goes live: the comments, the DMs and the sales that come out of them. Publishing tools already solve the publishing part.

ManyChat runs flows you build in advance, triggered by keywords you predict. Zipchat reads the comment, decides what it means, and answers from your live catalog and order data. There is no flow to build and no keyword to guess.

Facebook and Instagram. Comments on Page posts, feed posts, reels, boosted posts and dark post ads.

It is part of your existing plan. A generated reply counts as a reply, the same as a reply on any other channel. Plans start at $49 per month. See pricing for current tiers.