Changelog

See what we're building at Zipchat — new features, improvements, and fixes.

Improvements Jul 25, 2025

New version of the AI

Added a new version of the ai that improves

  • Chat to Sale ratio by 6%+
  • Response quality by 33%+
Features Jul 4, 2025

Add ability for clients to upload Google Merchant Feeds in CSV format

Until now, only XML feeds were supported. Now it's also possible to upload feeds in CSV.

Features Jun 30, 2025

Allow users to change the reporting currency for non-Shopify chats

Users can now change the display/reporting currency for their sales stats on the homepage dashboard via a dropdown, located under the Track Zipchat Purchase integration.

Features Jun 27, 2025

Allow non-Shopify shops to track purchases

We now allow non-Shopify shops to add a pixel on their checkout/thank you page, allowing them to track purchases in Zipchat and thus measure the conversion rate.

Check out the Zipchat Docs for more info.

Bugfixes Jun 26, 2025

Whatsapp fixes

  • Fix sending abandoned cart WA messages to customers who bought in some cases
  • Fix WhatsApp response failing for some abandoned cart messages
  • Fix showing email as a name of the conversation on some Whatsapp chats
Features Jun 18, 2025

Suppport Google Merchant Feeds

  • Merchants can now add Google Merchant Feed to import their products
  • This drastically improves the AI performance for big stores, as there's no noise from the web pages
Improvements Jun 3, 2025

Make Shopify product update/create webhooks more efficient

  • Improves the way we handle updates from Shopify merchants and prevents our system from being overloaded on big updates
Improvements Jun 2, 2025

Allow .php extensions when to be adding a sitemap

Features Jun 2, 2025

Whatsapp - supports images

You can now send images to Whatsapp and Zipchat will understand them!

Improvements May 29, 2025

Implement Google XML Product Feed standard for product feeds

  • We now accept the standard Google XML product feed standard for product feeds
Improvements May 29, 2025

Improve knowledge base efficiency

  • Makes things faster when loading a lot of new pages into our KBs
  • Should make the app faster in general
Improvements May 27, 2025

Whatsapp: Add a guide on rejected display names

Improvements May 26, 2025

Chat bubble: Increase the z-index limit

  • Increase the z-index limit so Zipchat can stay above other apps that are too aggressive with their "z-index" setting
Bugfixes May 26, 2025

Fix Whatsapp Campaign messages not being sent in some cases

Fixes an issue where campaign messages that are saved for the future ( 30/45 days in the future ) might not be sent

Improvements May 23, 2025

Add a warning banner for Shopify customers trying to connect Custom Order Tracking

  • Some customers assume they need to implement our "Custom Order Tracking API" to track orders on Shopify
  • This isn't true because we support order tracking by default
  • Added a warning banner explaining this
Bugfixes May 23, 2025

Fix custom chat icons having a white square background around the icon

Improvements May 21, 2025

Speed-up the loading of the Campaigns page

Features May 20, 2025

Implement Product Feed importing

  • Support importing information from product feeds, instead of crawling each page, which is useful for big stores
  • Limited support for specific shops for now, wider support coming later
Improvements May 19, 2025

Whatsapp Conversation improvements

  • Sending multiple messages will now be handled gracefully
  • Whenever Zipchat is replying, it now displays a typing indicator
Bugfixes May 6, 2025

Fix sending Whatsapp abandoned cart messages to people who ordered

Bugfixes May 2, 2025

Crawling improvements

  • Decreased the speed of initial crawling to avoid overloading websites
  • Fixed an issue where sometimes we would assume sitemap.xml exists when it doesn't
  • Fixed an issue where we wouldn't be able to process a .gzipped sitemap
Improvements Apr 25, 2025

Whatsapp - Improved Cart Recovery

  • Now Whatsapp Cart recovery campaigns will work without the need for a second marketing consent checkbox ( specific for phone numbers )
Improvements Apr 24, 2025

Whatsapp variables in campaigns

  • Merchants can now add variables in their WhatsApp campaigns
  • Available variables are First Name, Last Name, First line item ( of the cart ) and All line items
Bugfixes Apr 21, 2025

Prevent preview chat hitting rate limits

  • Fix an issue where the preview chat will be subject to spam rate limits
Features Apr 11, 2025

Knowledgebase - remembering sitemaps

  • Zipchat will now remember sitemaps and resync them periodically
Improvements Apr 11, 2025

Knowledgebase filters by type

  • You can now filter pages based on their type "PDF", "WEB", etc
Bugfixes Apr 8, 2025

Fix Whatsapp campaign creation not working for some locales

Features Apr 7, 2025

Search inside conversations

  • Merchants can now search for specific keywords inside the conversations
Improvements Apr 4, 2025

Conversations page speed optimisation

  • Drastically increases the speed of loading the conversations page for sites with many conversations
Bugfixes Apr 3, 2025

Fix localisation pattern mapping

  • Fixes a bug which would sometimes map the wrong locale to the wrong url
Bugfixes Apr 3, 2025

Fix Chat Settings crashing when shop misses permissions

  • Fixes a bug where older shops who haven't given us a read_themes permissions would see get an error when opening Chat Settings
Improvements Mar 31, 2025

Whatsapp - Log more errors

  • Adds logging for messages that fail to be even created in Whatsapp
Bugfixes Mar 28, 2025

Fix an issue of usage charges notification not showing properly

  • Makes sure there's a banner on the Dashboard if a user has reached the limit of their plan and is currently being charged usage charges
Improvements Mar 28, 2025

Localisations now support different welcome messages 🇪🇸🇩🇪🇫🇷

  • Localisations now allow you to add a separate welcome message for each locale
  • To add/change locale-specific welcome messages, Zipchat support needs to be contacted
Improvements Mar 28, 2025

Added a default rate limit to new chats

  • New chats will now have a 50 replies/week rate limit set by default
Bugfixes Mar 27, 2025

Bugfix on segment CSV import

  • Fixes an issue where adding "00" in front of numbers would result in bad phone number records
Bugfixes Mar 27, 2025

Fix chat bubble crashing in rare cases

  • Fixes an issue that would make the chat bubble crash if there is not current_url parameter sent for some reason
Bugfixes Mar 27, 2025

Small fixes on the AI replies

  • Prevent the replies crashing sometimes if our API requests timeout
  • Fix markdown symbols like "#" or "##" not being formatted properly
Features Mar 26, 2025

WhatsApp deliverability stats

  • We now monitor what's happening with WhatsApp. We listen if a message was "sent", "delivered", "read', or "failed"
  • Those statuses can be seen in the Conversation UI for WhatsApp conversations
  • We've added new stats for WhatsApp campaigns like, "Deliveribility rate", "Read rate" and you can now have a clear picture of how many messages were actually sent
  • New conversations that are started from a WhatsApp campaign will now be "Archived' until the customer replies, to avoid noise in the Conversations UI
  • "Beta" label removed from the Whatsapp channel
Improvements Mar 24, 2025

Changes to crawling rules

  • We no longer follow redirects, fixing an issue where a no-longer exiting page will be considered existing
  • We now delete any pages that don't have content on them ( redirects, 404, etc )
Bugfixes Mar 24, 2025

Fix: Whatsapp Cart Recovery not working on some Shopify configs

  • Fixes a bug that prevents abandoned cart messages from sending for some Shopify Checkout configs
Improvements Mar 24, 2025

Add no-caching attribute on our JS script

  • Tweaked our JS script installation instruction to prevent WP plugins from breaking our plugin
Bugfixes Mar 17, 2025

Fix CSV segment import

Improve segment leads importing from CSV. Fix instances where bad formatting of numbers would cause issues.

Improvements Mar 17, 2025

AI Experiments now run on the conversation level

AI experiments will now be split on the conversation level instead of the message level. The update provides a couple of advantages

  • Allows us to compare conversion rates between AI experiments
  • Reduces reply time/AI cost when running an experiment as it allows us to cache the conversation properly
Bugfixes Mar 14, 2025

Fix merchants upgrading their plan not clearing "Max pages reached" error

  • Fixes an issue where upgrading the plan doesn't update our flag if the max pages of the user were reached
  • Adds logic to resume crawling the site if you upgraded from a lower plan
Improvements Mar 13, 2025

Support wildcard URLs for proactive chat campaigns

  • We now allow mechants to add widcard URLs ( eg. shop.com/collections/* ) in order to make it easier to select all pages that match a certain rule
  • We also changed the URL selection interface, and now we can select pages that are not in the Knowledge base
  • Additionally, we've improved the campaign creation form to prevent creating invalid campaigns
Bugfixes Mar 12, 2025

Fix Zipchat not catching URL changes for SPA websites

Fixed a bug where "single-page-application" like sites would change their page without reloading the page in the browser, resulting in Zipchat not knowing the customer changed the page

Improvements Mar 10, 2025

Add messaging filters to Whatsapp messages

  • Implemented a new filter that allows merchant to block certain country codes from messaging to the chat
  • Implemented our rate-limit spam filter in WhatsApp
  • Implemented a filter for chats that are unsubscribed