WhatsApp automation for ecommerce

WhatsApp has a 98% open rate and 2 billion users. For ecommerce brands with customers in Latin America, Southern Europe, and Asia, it is the highest-reach channel available. Zipchat automates cart recovery, order updates, customer support, and upsell campaigns through a single Shopify integration.

No credit card required · Setup in 2 minutes

CAPABILITIES

What's included

Every capability in this family, ready to activate in minutes.

WhatsApp use cases for ecommerce

Abandoned cart recovery

12% to 18% recovery rate. Personalized product reminders within 1 hour.

Order updates

Dispatch, in-transit, and delivery notifications. Reduces WISMO by 40%.

Customer support

Two-way AI support for returns, questions, and complaints.

Post-purchase upsell

Product recommendation 3 to 7 days after delivery when satisfaction is highest.

NPS & reviews

4x the response rate of email feedback requests at day 14 post-delivery.

Win-back campaigns

Re-engage inactive customers with personalized offers.

Setup: 3 steps to WhatsApp automation

  1. Connect your WhatsApp Business API through Zipchat (no separate BSP account needed).
  2. Configure opt-in collection at Shopify checkout. Set the opt-in copy: "Get order updates on WhatsApp."
  3. Activate your first sequence: abandoned cart recovery. Launch, measure, then expand to additional use cases.

SUCCESS STORIES

Brands seeing results

Real outcomes from stores using Zipchat in production.

Common questions

What is WhatsApp automation?

WhatsApp automation uses the WhatsApp Business API to send automated messages and handle customer conversations through AI. It covers abandoned cart recovery, order updates, support, upsells, and broadcast campaigns.

Does Zipchat manage WhatsApp opt-in compliance?

Yes. Zipchat handles opt-in collection at checkout and in-product touchpoints, and manages the double opt-in flow required by Meta for marketing messages.

What is the WhatsApp Business API?

The WhatsApp Business API allows businesses to send and receive WhatsApp messages at scale through approved BSPs (Business Solution Providers). Zipchat is an approved BSP partner. You don't need a separate API account.

How does Zipchat's WhatsApp compare to standalone WhatsApp tools?

Standalone tools like WATI or Trengo are WhatsApp-only platforms. Zipchat integrates WhatsApp with your Shopify data and all other channels. The AI has the same product and order context it uses for website chat.

What is offline list building for WhatsApp?

Offline list building uses QR codes, NFC tags, and short links at physical retail events to collect WhatsApp opt-ins. For brands with physical retail or trade show presence, offline list building adds subscribers that web-only flows miss.

Can I send promotions on WhatsApp?

Yes, to opted-in subscribers using Meta-approved message templates. Promotional templates require Meta review (24 to 48 hours). Conversational replies to customer-initiated messages within 24 hours can use free-form text.

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