Bitmetrica

We are Bitmetrica, a performance marketing agency based in Rome, Italy. We have worked with ecommerce brands and lead generation businesses since 2018, as a lean team of specialists.

What we do

• Google Ads and Meta Ads for ecommerce, including Shopping, Performance Max and product catalog campaigns
• Server-side tracking with GA4, Google Tag Manager and the Meta Conversions API
• Ecommerce CRO: analysis of product pages, cart and checkout
• SEO and visibility in AI search
• Marketing automation and growth strategy reviews

What we do with Zipchat

• Zipchat setup on your online store, trained on your catalog, policies and tone of voice
• Zipchat purchase attribution read next to your GA4 and Meta data, to measure what chat adds
• Shopper questions from chat used to improve product pages, offers and ad creative

Who we work with

Ecommerce brands with sales, traffic and an ad budget, mainly in Italy, on Shopify, WooCommerce and PrestaShop. Our clients include fashion, home, beauty and jewelry brands.