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International growth often depends on a less visible layer: how traffic is routed across markets and storefronts.
You can invest in localized pricing, translated content, market-specific catalogs, and even separate expansion stores. But if visitors land on the wrong version of your storefront, none of that work compounds. It creates friction instead.
This is where geolocation apps operate: not as growth tools, but as infrastructure. They decide where international traffic goes, how that decision is presented, and whether that experience stays consistent over time.
The complexity of that decision depends on your setup: if you run Shopify Markets in a single store, routing means guiding users to the correct market configuration (language, currency, pricing logic) inside the same storefront; if you run Expansion Stores, routing means sending users to the correct store entirely, sometimes across domains, before any localization logic even applies.
In both cases, the question is the same: How reliably does your store deliver the right experience to the right visitor?
Below, we look at seven Shopify geolocation apps and break them down based on operational fit rather than surface-level features.
What differentiates geolocation apps (beyond price)
Before reviewing individual apps, it helps to understand where differences actually show up in practice.
Most geolocation tools can redirect users based on IP. That’s the baseline. But the real differences appear in different areas. These are the dimensions that tend to create operational differences once you’re running multiple markets:
- Rating (Reviews): The overall score and number of reviews in the Shopify App Store. Beyond the average rating, volume matters. A high rating with consistent feedback usually signals reliability across different store setups.
- Shopify Markets: Indicates whether the app integrates with Shopify Markets. Some apps sync automatically with the Markets configuration, while others require manual alignment between routing rules and market settings.
- Marketing Tracking: Refers to whether UTM parameters are preserved after redirection. If tracking data is lost during routing, campaign attribution and performance analysis become less reliable.
- Flexible: Shows how adaptable the redirect logic is. Flexibility allows you to configure rules based on country, region, or IP conditions, depending on how your international structure is organized.
- Redirect in next visits: Indicates whether the app remembers a shopper’s previous selection. If enabled, returning visitors are automatically redirected to their chosen market or store version, reducing repeated prompts.
- Customizable Popup: Refers to how much control you have over the visual and structural design of the redirect message. Customization helps ensure the experience aligns with your theme and brand.
- Built for Shopify: A Shopify badge that reflects compliance with specific platform standards related to integration quality, performance, and user experience.
With that lens, here’s how the current options compare.
Orbe
Built for Shopify
5.0 (280 reviews)
Orbe is positioned as the best geolocation layer designed to work natively with Shopify Markets and Global-e Native. Instead of functioning as a standalone redirect tool, it connects routing directly to how your markets are structured and maintained inside Shopify.
Used by over 10,000 merchants, including Nike Strength, Victoria Beckham, Flying Tiger, and Assouline, Orbe is built for stores where localization and routing need to stay aligned as complexity increases.
What defines Orbe operationally:
- Automatic synchronization with Shopify Markets: Markets configuration and geolocation logic stay connected. This reduces manual coordination between routing rules and market setup.
- Customizable welcome popup: The popup is built as an app embed inside the Shopify Theme Editor, allowing design adjustments without disrupting the storefront’s structure.
- Country & language selectors: Customers can switch versions through dropdowns, modals, or by reopening the popup, depending on how the store wants to structure that interaction.
- Automatic translation based on browser language: The pop-up adapts to the visitor’s browser language and can display country-specific details such as shipping thresholds, local payment options, duties, and tax policies, or custom market messages.
- Multiple Expansion Store support: For merchants running more than one Shopify store, routing can be unified across storefronts to help ensure customers land on the correct version.
- SEO-friendly, Google-compliant logic: Redirections operate under user consent, avoiding forced redirects and aligning with accessibility and search best practices.
- Smart auto-redirection for returning visitors: Once a customer selects a preferred version, that choice is remembered and applied on future visits.
- Klaviyo synchronization: Country and language preferences can be synced with Klaviyo to support localized email segmentation.
- UTM preservation: Marketing parameters remain intact after redirection, maintaining attribution accuracy.
Pricing: Free to install. Advanced ($29/month) and ($49/month).
GeoIP Country Redirect
GeoIP Country Redirect is positioned as an IP-based routing solution that redirects visitors to regional stores based on their location. It focuses on straightforward redirection logic with confirmation before sending users to a different storefront.
What defines GeoIP Country Redirect operationally:
- IP-based redirection with user confirmation: Visitors are redirected according to their location, but the app asks for confirmation before proceeding.
- Template-based pop-up design: The redirect message is presented using predefined templates. Customization options are limited.
- UTM tracking support: Marketing parameters are preserved after redirection, helping maintain attribution accuracy.
- Manual Shopify Markets configuration: Synchronization with Shopify Markets must be handled manually, requiring coordination between market setup and routing logic.
- Traffic capacity: The app is described as built to handle large traffic volumes.
Pricing: From $7.50/month (up to $49.99/month depending on plan).
Geo:Pro
Built for Shopify
4.8 (113 reviews)
Geo:Pro integrates with Shopify Markets and allows merchants to configure redirect rules based on location conditions. It offers more rule flexibility than basic IP redirect tools.
What defines Geo:Pro operationally:
- Shopify Markets integration: Supports integration with Shopify Markets for market-level routing.
- Flexible redirect rules: Redirects can be configured by country, region, or IP address.
- Multiple redirect layouts: Merchants can choose between banner, pop-up, or instant redirect formats.
- Country/IP blocking: Includes the option to block visitors from specific countries or IP addresses.
- Limited pop-up customization: Design flexibility is described as minimal.
- No UTM tracking support: According to the description, UTM parameters are not preserved after redirection.
- Manual configuration: Routing setup requires manual configuration.
Pricing: Free Plan. Paid plans starting from $4.99/month.
Cozy Country Redirect
4.7 (250 reviews)
Cozy Country Redirect focuses on routing visitors to region-specific storefronts and offering announcement-style popups or bars as part of the redirect experience.
What defines Cozy Country Redirect operationally:
- Regional store redirection: Visitors are redirected to a store designed for their region.
- Announcement bar and pop-up formats: Depending on the plan, merchants can display redirect messages through bars or pop-ups.
- Pre-designed templates: Popup designs are based on predefined template selections.
- Country-based blocking: Allows blocking users based on country.
- Manual setup: Shopify Markets and routing rules must be configured manually.
- No preference memory for future visits: The app does not remember user decisions for returning sessions.
Pricing: From $6.99/month to $21/month, depending on plan.
Geolizr
4.8 (89 reviews)
Geolizr combines redirection and currency display functionality, using a widget-based system to localize parts of the storefront experience.
What defines Geolizr operationally:
- Country-specific landing page redirection: Visitors can be routed to dedicated country landing pages.
- Local currency display: Prices are shown in the visitor’s local currency.
- Widget-based customization: Uses configurable widgets (Currency, Redirect, API, Notification).
- Shopify Payments currency support: Supports currencies available through Shopify Payments.
- Manual Shopify Markets connection: Integration with Shopify Markets must be handled manually.
- No SEO-specific features described: SEO-related functionality is not included in the description.
- Uninstallation concerns reported by users: Some reviews mention difficulty uninstalling the app.
Pricing: 7-day free trial. Basic plan starts at $10/month.
Blaze Country Redirect
Built for Shopify
5.0/5 (25)
Blaze Country Redirect is positioned as a more configurable routing tool for Shopify stores that operate across multiple regions or storefronts. It focuses on giving merchants greater control over how and when redirections happen.
What defines Blaze Country Redirect operationally:
- IP-based multi-store redirection: Visitors can be redirected to different storefronts depending on their location.
- Customizable country selector: Includes a country selector with multiple template options and language support, allowing merchants to align the experience with their storefront design.
- Advanced redirect controls: Supports rule configuration based on IP, URL conditions, and UTM parameters.
- User preference memory: Stores the visitor’s selection for future sessions to reduce repeated prompts.
Pricing: $6.49/month (14-day free trial).
Traffic Guard
3.4 (14 reviews)
Traffic Guard is positioned as a traffic control app that allows merchants to manage access to their store based on geolocation and IP rules. Instead of focusing primarily on storefront redirection for localization, it centers on traffic filtering and access control.
What defines Traffic Guard operationally:
- Rule-based traffic targeting: Merchants can create rules based on geolocation and IP addresses to control incoming traffic.
- Block or redirect logic: Visitors can be blocked or redirected outside of the store’s domain depending on the configured rules.
- Whitelist functionality: Allows exceptions to targeting strategies through whitelist configuration.
- Traffic control focus: Designed to give store owners more control over who can access the storefront and under what conditions.
Pricing: $19/month (15-day free trial).
Do you really need a geolocation app if you use Shopify markets?
Short answer: yes. Shopify Markets structures localization, but it does not automatically enforce routing.
Without a routing layer, users can land on your default market regardless of location. That undermines the localized setup you’ve built.
Geolocation apps bridge that gap.
What changes if you run multiple Expansion Stores? The stakes increase. With multiple stores, routing mistakes don’t just affect currency or language. They can expose entirely different catalogs, pricing structures, or policies.
Some apps require manual coordination across stores. Others offer centralized routing logic.
As the number of countries increases, the operational burden becomes a deciding factor.
Final consideration
A geolocation app isn’t simply a visual layer added to the storefront. It plays a structural role in protecting the work already invested in internationalization. Pricing logic, translated content, market-specific catalogs, and localized messaging only deliver impact if visitors consistently land on the correct version of the store.
When viewed as infrastructure rather than as a conversion tool, the evaluation becomes more straightforward. What matters is how closely the app integrates with your existing setup, how much manual coordination it introduces across markets or stores, and whether it preserves tracking data and user preferences over time.
Ultimately, the right choice depends less on the number of features listed and more on how your international architecture is designed and maintained.





