How The M-ethod Aesthetics Scaled Personalized Global Skincare Consultations with Zipchat AI

Automating product recommendations and logistics queries to drive high-value skincare conversions

The M-ethod Aesthetics uses Zipchat AI to provide instant medical-grade skincare advice and shipping support, successfully turning common inquiries into confirmed sales.

Key results

• Automated complex FAQs regarding international customs fees and shipping updates
• Delivered precise product recommendations that lead directly to customer conversions
• Communicated key product USPs effectively to a high-end target demographic
• Reduced manual workload by automating responses to repetitive customer inquiries
• Provided 24/7 support for a global customer base across multiple time zones

Company overview

The M-ethod Aesthetics is a premier global skin boutique dedicated to providing professional, medical-grade skincare solutions to a worldwide audience. Specializing in high-performance formulations, the brand curates an elite selection of products from industry-leading names such as Alastin, Medik8, and Sente. Their catalog focuses on transformative results, offering targeted treatments for anti-aging, deep hydration, and advanced skin protection.

By bridging the gap between clinical expertise and at-home convenience, The M-ethod Aesthetics has established itself as a trusted authority in the beauty and cosmetics industry. The brand emphasizes a seamless end-to-end shopping experience, featuring SSL-secured transactions, flexible payment options like ClearPay, and a robust rewards program. With a commitment to unrivaled care, they offer tracked worldwide delivery and proactive customs handling, ensuring that premium skincare is accessible to customers regardless of their geographic location.

Industry: Beauty & Cosmetics
Headquarters: United Kingdom
Website: View website

Why The M-ethod Aesthetics chose Zipchat

Operating in the medical-grade skincare sector presents a unique set of challenges in the e-commerce landscape. Customers purchasing high-potency serums and specialized creams often require a higher level of reassurance and information before committing to a purchase. For The M-ethod Aesthetics, the primary challenge was managing a high volume of manual inquiries that ranged from technical product questions to logistical hurdles.

Before implementing Zipchat, the team spent significant time manually answering repetitive questions. These queries often centered on shipping updates, customs fee clarifications for international orders, and basic frequently asked questions. As a brand that prides itself on exceptional support, they needed a solution that could handle these routine tasks without sacrificing the professional tone and accuracy required for medical-grade products. They sought an AI-driven partner that could act as a first line of defense, providing instant answers while freeing the human team to focus on more complex, high-touch consultations.

Beyond logistics, The M-ethod Aesthetics needed a tool that could assist with the discovery phase of the customer journey. In the world of premium skincare, a "one size fits all" approach does not work. The brand required a solution that could understand specific skin concerns and provide relevant product recommendations. Zipchat was chosen for its ability to ingest the brand’s specific product data and relay key USPs to a sophisticated target audience, ensuring that every interaction felt personalized and informed.

Results in practice

The implementation of Zipchat AI has had a measurable impact on how The M-ethod Aesthetics interacts with its global audience. One of the most significant shifts has been the bot's ability to drive sales through intelligent product recommendations. By understanding the unique benefits of brands like Alastin and Sente, the AI effectively communicates why a specific serum or treatment is right for a customer’s needs. This proactive engagement has led to direct conversions, proving that AI can handle the nuances of luxury skincare sales.

Furthermore, the automation of logistical queries has streamlined the brand’s operations. For an international boutique, handling "Where is my order?" (WISMO) and customs-related questions is a constant task. Zipchat handles these queries instantly, providing customers with the information they need regarding shipping and fees without waiting for a manual response. This has not only improved the customer experience by reducing wait times but has also ensured that the brand’s messaging remains consistent and accurate across all touchpoints.

The M-ethod Aesthetics has found that the AI is particularly effective at articulating the premium value of their range. Because Zipchat is trained on the brand's specific data, it can clearly explain the key selling points and ingredients of the products. This clarity helps overcome common customer objections regarding pricing and authenticity, as the bot can provide detailed, factual information about the medical-grade formulations or the brand’s official standing as a verified retailer.

"We have seen conversions from Zipchat which is very encouraging. The bot is effective in communicating the key USPs of products clearly to our target group, helping us solve common queries like shipping updates and product recommendations that before this had to be answered manually."

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Which specific problem did Zipchat help you solve?

Common queries like shipping updates, product recommendations, questions around customs fees and other FAQs that before this had to be answered manually.

How effective is Zipchat at recommending products to your customers?

Good, we have seen conversions from Zipchat which is very encouraging. The bot is effective in communicating the key USPs of products clearly to our target group.

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