How Nest Baby Shop Uses Zipchat AI to Automate Sales and Support for Nursery Essentials

Nest Baby Shop achieved their highest chat-to-sale conversion rate using Zipchat’s native out-of-the-box scripts.

The brand observed that the AI’s immediate ability to recommend products and handle inquiries outperformed custom scripts, leading to an instant boost in digital storefront efficiency.

Key results

• Streamlined integration with Shopify allowing for automatic product catalog updates
• Reduced manual intervention for customer service through AI-driven order tracking
• Achieved peak conversion performance using native Zipchat sales scripts
• Simplified management of complex customer inquiries with "exceptional case" directions
• Improved response times for high-intent shoppers looking for specific baby gear

Company overview

Nest Baby Shop is a leading Costa Rican online retailer dedicated to providing high-quality baby and toddler essentials. The brand has built a strong reputation as a comprehensive destination for newborn necessities, specializing in nursery furniture, strollers, carriers, and specialized baby care items. By focusing on stylish and durable imports, Nest Baby Shop provides local families with access to premium products that meet international safety standards, ensuring every child has a safe and cozy environment.

The company operates with a deep commitment to convenience and affordability. In the competitive baby products market, Nest Baby Shop stands out by offering fast delivery across Costa Rica and maintaining reliable stock for critical items like cribs and changing tables. Their digital-first approach allows them to bridge the gap between high-end international brands and the practical needs of modern Costa Rican parents, making them a primary choice for families building their first nurseries.

Industry: Baby & Kids
Headquarters: Costa Rica
Website: View website

Why Nest Baby Shop chose Zipchat

Before implementing Zipchat, Nest Baby Shop faced the common challenges of a scaling e-commerce brand: managing a growing volume of customer inquiries during peak seasons and ensuring shoppers could find the right products quickly. In the baby and nursery industry, customers often have technical questions regarding stroller dimensions, furniture assembly, and shipping timelines. Providing instant answers is critical to preventing cart abandonment and ensuring parents feel confident in their high-ticket purchases.

The decision to adopt Zipchat was driven by the need for a solution that was both powerful and simple to deploy. The team required a platform that didn't require extensive technical knowledge or weeks of training. The primary goal was to find a tool that could integrate deeply with their existing Shopify infrastructure to provide real-time updates on inventory and order status without adding to the administrative burden of the small management team.

Nest Baby Shop found that many other AI solutions required complex manual configurations that were difficult to maintain. They needed a partner that could handle the heavy lifting of product synchronization while remaining flexible enough to handle unique business rules. Zipchat was selected because it promised—and delivered—a "set it and forget it" experience that started contributing to the brand's bottom line from the moment it was activated.

Results in practice

The implementation of Zipchat had an immediate impact on Nest Baby Shop’s operational efficiency and sales performance. One of the most significant advantages discovered was the efficacy of the AI’s natural sales logic. While many brands attempt to over-engineer their chatbot scripts, Nest Baby Shop found that Zipchat’s native, out-of-the-box configuration actually generated the best chat-to-sales conversion rates. This allowed the brand to trust the AI to guide customers through the purchasing journey with minimal oversight.

Maintenance has become a non-issue for the Nest Baby Shop team thanks to the auto-update feature. Because the AI remains synchronized with the Shopify backend, any new nursery furniture or strollers added to the store are instantly known to the chatbot. This ensures that customers always receive accurate information about the latest arrivals and stock levels. When specific changes are needed for "exceptional cases" or unique shipping policies, the team found the interface intuitive enough to provide new directions and update the AI’s knowledge source instantly.

Ultimately, Zipchat has transformed how Nest Baby Shop handles customer service and sales. By automating the most frequent inquiries—such as order tracking and product recommendations—the brand has been able to maintain a high standard of service even during busy periods. The AI acts as a 24/7 sales assistant that understands the nuances of the brand’s product catalog, allowing the human team to focus on high-level strategy and logistics while the bot handles the front-line interactions.

"It's very easy to setup and it starts selling immediately. The integration into Shopify makes it a breeze to setup, and to do order tracking easily and efficiently. It was also very easy to provide new directions for exceptional cases."

Ready to see similar results? Try Zipchat free

What stood out to you about Zipchat compared to other AI chatbots?

It's very easy to setup and it starts selling immediately. The integration into Shopify makes it a breeze to setup, and to do order tracking easily and efficiently. It was also very easy to provide new directions for exceptional cases.

How effective is Zipchat at recommending products to your customers?

It is pretty effective. We tried multiple scripts and the native one out of the box generated the best chat to sales conversation.

Which Zipchat feature do you find most valuable?

The auto-update with Shopify. It helps us stay on top of new products with minimum intervention. It also makes it easy to search for the right "source" of information when we need to make changes to the desired script.

‍