NaVlas.sk boosts customer confidence by providing expert haircare guidance through Zipchat AI

Expert hair consultations powered by AI reduced support strain without increasing headcount

NaVlas.sk automated complex product recommendations by using an AI assistant that understands the nuances of professional haircare routines and specific ingredients.

Key results

• Automated guidance for complex haircare routines including the Curly Girl Method (CGM)
• Reduced manual support pressure by handling repetitive product inquiries
• Improved customer experience through 24/7 contextual product explanations
• Maintained brand voice through customized AI prompting and fine-tuning
• Scaled support capabilities without the need for additional staff hires

Company overview

NaVlas.sk is a premier Slovak e-commerce retailer specializing in professional hair and beauty solutions. The brand has built a reputation for excellence by offering high-quality products that were previously only available in a professional salon environment. Their curated selection includes everything from advanced styling tools to specialized shampoos, conditioners, and treatment masks. By focusing on quality craftsmanship and rapid delivery, NaVlas.sk has become a go-to destination for customers looking to transform their home beauty routines into professional-grade experiences.

Beyond simple product retail, NaVlas.sk positions itself as a partner in beauty. Their catalog caters to a wide variety of hair types and specific needs, including damaged hair repair, color protection, and texture-specific care. This commitment to variety and quality ensures that every customer can find a solution tailored to their unique requirements. The brand’s focus is on making a more beautiful world by providing the tools and knowledge necessary for customers to achieve salon-quality results at home.

Industry: Beauty & Cosmetics
Headquarters: Slovakia
Website: View website

Why NaVlas.sk chose Zipchat

Managing a vast inventory of professional haircare products presents a unique challenge in the e-commerce space. Unlike general retail, haircare often requires a high degree of technical knowledge regarding ingredients, application methods, and hair compatibility. NaVlas.sk realized that their customers were frequently overwhelmed by the variety of choices. Many shoppers needed guidance on creating specific routines or understanding technical concepts like the Curly Girl Method (CGM). Traditional live chat solutions were proving insufficient, as they required human agents to be available around the clock to answer complex, repetitive questions, leading to support bottlenecks.

The team at NaVlas.sk sought a solution that could act as a bridge between their professional expertise and the customer’s need for instant information. They needed a tool that was flexible enough to handle nuanced beauty conversations without the rigid limitations of traditional rule-based bots. The goal was to provide an interactive experience where the AI could explain products in context, recommend suitable options based on a user's specific hair type, and alleviate the mounting pressure on the support team. Zipchat was chosen for its ability to learn the brand's specific product data and deliver it in a conversational, helpful manner.

Results in practice

The implementation of Zipchat has transformed how NaVlas.sk interacts with its visitors. By utilizing the AI assistant to handle the first line of inquiry, the brand has seen a significant reduction in the manual handling of routine questions. The AI excels at explaining the "why" behind product recommendations—whether a customer is looking for a sulfate-free routine or a deep conditioning treatment for color-treated hair. This contextual understanding has turned the chat interface from a simple FAQ tool into a personalized shopping assistant that drives customer confidence and satisfaction.

One of the most significant impacts has been the level of control the NaVlas.sk team maintains over the AI's behavior. Through Zipchat’s advanced admin settings and prompting capabilities, they can fine-tune responses to ensure the tone and logic remain perfectly aligned with their brand identity. This prevents the "black-box" effect often seen with other AI tools, where business owners feel they have no say in how the bot represents them. At NaVlas.sk, the AI is a direct extension of their internal expertise, allowing them to scale their operations and improve the customer experience without the overhead of hiring additional personnel.

"Zipchat helped us create an AI assistant that can explain products in context, recommend suitable options, and answer repetitive questions consistently. At the same time, it reduced the pressure on our team and improved the overall customer experience without hiring additional staff."

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Which specific problem did Zipchat help you solve?

We needed a way to help customers navigate a complex product assortment without overloading our support team.We sell professional haircare products, where customers often need guidance about routines, ingredients, hair types, or specific methods like CGM. Traditional live chat or rule-based bots were not flexible enough and required too much manual handling.Zipchat helped us create an AI assistant that can explain products in context, recommend suitable options, and answer repetitive questions consistently. At the same time, it reduced the pressure on our team and improved the overall customer experience without hiring additional staff.

Which Zipchat feature do you find most valuable?

The ability to fully control and fine-tune the AI through prompts and admin settings.Being able to adjust responses, correct mistakes, and shape the tone and logic of the chatbot ourselves is extremely valuable. It allows us to keep the communication aligned with our brand and real expertise, instead of relying on a black-box AI.

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