How moto24.de Uses AI to Accelerate Customer Support and Precision Recommendations

For motorcycle enthusiasts, choosing the right gear is a matter of both personal style and technical safety. German retailer moto24.de has built a reputation across Europe by providing cost-conscious riders with access to high-quality apparel, helmets, and accessories. With an extensive catalog ranging from professional-grade leather jackets to essential protective boots, the brand focuses on delivering maximum value.

Providing this level of value requires more than just competitive pricing. It requires a support system that can handle technical product queries, guide users through sizing complexities, and manage high volumes of traffic without sacrificing quality. To meet these challenges, moto24.de integrated Zipchat AI into their digital storefront.

Solving the Product Discovery Challenge

One of the primary hurdles for any large e-commerce retailer is ensuring customers find exactly what they need within a vast inventory. For moto24.de, the challenge was helping riders navigate a diverse range of brands, each with its own technical specifications and sizing standards.

By integrating their product catalog directly with Zipchat, moto24.de transformed their chat interface into a high-performance recommendation engine. The AI does not just provide generic answers; it understands the specific attributes of every item in the store.

"With the help of the simple integration of our product catalog, Zipchat knows all products and specifications," the moto24.de team explains. "Product recommendations are displayed very accurately and directly in the live chat."

This accuracy is critical for reducing the "sizing uncertainty" that often prevents customers from completing a purchase. By delivering precise data at the moment of intent, the AI helps bridge the gap between browsing and buying.

Efficiency and Revenue Transparency

Beyond product discovery, moto24.de uses Zipchat to optimize their internal operations. In the world of e-commerce, customer support teams are often overwhelmed by repetitive inquiries regarding shipping, availability, and basic product features.

Zipchat acts as a first-line defense, managing both live chat interactions and email communication. This automation allows the moto24.de team to focus their energy on complex support scenarios that require a human touch.

"Zipchat supports our customer support through the chat function and email communication," the team says. "The time saved can be invested in other important support topics."

What makes this efficiency even more valuable is the ability to track its impact on the bottom line. Zipchat provides clear visibility into how automated conversations lead to transactions. For moto24.de, the ability to see sales generated in connection with a conversation—displayed directly within the chat interface—provides immediate proof of ROI.

A Higher Standard for AI Responses

While many AI tools struggle to move beyond basic FAQ scripts, moto24.de found that Zipchat’s capabilities extended further. The quality of the AI's reasoning and its ability to synthesize information provides a level of service that feels natural and informed.

When comparing their experience to other solutions, the moto24.de team noted a distinct difference in the depth of the AI’s knowledge. "What is remarkable is the very high quality of the responses, which go beyond the content on our website," they shared.

This ability to provide contextually relevant, high-quality information helps build trust with the rider community. When a customer feels the brand understands their technical needs, they are more likely to remain loyal.

Enhancing the Rider Experience

Through the implementation of Zipchat, moto24.de has successfully balanced the demands of high-volume e-commerce with the need for personalized customer care. By automating accurate product recommendations and streamlining support workflows, they have created a shopping environment that is as efficient as it is effective.

For moto24.de, Zipchat is more than just a chatbot; it is a tool for growth and a primary driver of customer satisfaction in a competitive global market.

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How does Zipchat manage product recommendations?

With the help of the simple integration of our product catalog, Zipchat knows all products and specifications. Product recommendations are displayed very accurately and directly in the live chat.

What’s your favorite feature of Zipchat so far?

Zipchat supports our customer support through the chat function and email communication. The time saved can be invested in other important support topics. It’s also great that sales generated in connection with a conversation are clearly displayed directly within the conversation.

What do you think sets Zipchat apart from other AI chatbots?

What is remarkable is the very high quality of the responses, which go beyond the content on our website.

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