# Spoki alternative from site to WhatsApp

One AI agent that answers on your site search and product pages, then sells and supports on WhatsApp, email and social.

Spoki runs WhatsApp campaigns for every kind of business. Zipchat is one AI agent for ecommerce, on your site and every channel.

Zipchat is an AI agent for ecommerce brands: one agent, with one memory of each customer, that sells and supports on every channel.

## Is Zipchat a good Spoki alternative?

Yes, for ecommerce brands that want the same AI agent on their site and on WhatsApp, with one memory of each customer. Spoki is a WhatsApp platform built for every industry.

Spoki's homepage headline is "Automate your communication with AI" (spoki.com/en, checked October 2026).

- Pick Zipchat: brands where the sale is decided on the site as much as on WhatsApp
- The difference: Spoki starts from WhatsApp messaging; Zipchat starts from the agent, then puts it on the site and every channel

## The customer journey, step by step

Spoki grew from WhatsApp campaigns into a conversational CRM with AI agents. Its gaps sit on the site: search and product pages.

Zipchat covers 8 of 8 steps. Spoki: 4 covered, 3 partial.

| Step | Zipchat | Spoki |
|---|---|---|
| Discovers | Answers comments and DMs on social. | Partial: Click-to-WhatsApp ads and lead acquisition. Instagram is listed as "Very soon" on the homepage (checked October 2026) |
| Searches | Answers intent in your site search bar. | Not found: Shopify "Search Products" is a tool of the AI Sales Agent inside the conversation. A site search bar: Not found in Spoki's public docs (checked October 2026) |
| Evaluates | Answers questions on the product page. | Partial: Answers product questions from the catalog in conversation. A product-page answer surface: Not found in Spoki's public docs (checked October 2026) |
| Decides | Recommends products in chat. | Covered: AI product suggestions, upsell, cart sharing and checkout links on WhatsApp |
| Leaves | Recovers the cart on WhatsApp. | Covered: WhatsApp cart reminders, with an abandoned-cart trigger for WooCommerce |
| Has bought | Tracks orders. Handles returns and exchanges*. | Partial: Order lookup, status and shipment messages. Returns, refunds and order edits: Not found in Spoki's public docs (checked October 2026) |
| Comes back | Remembers the customer on every channel. | Covered: Claims a single 360° profile with order history, browsing intent and past conversations across WhatsApp, voice, email and SMS |
| Acts | Acts in your tools. Agentic Skills for any tool with an API. | Covered: REST APIs, webhooks and AI tool connections. Spoki MCP lets external assistants operate Spoki (docs, 29 September 2026) |

One agent. One memory. Every channel.

## One agent on every channel

Zipchat covers 6 of 6 channels. Spoki: 3 covered, 2 partial.

| Channel | Zipchat | Spoki |
|---|---|---|
| Social | Answers comments and DMs on Instagram and Messenger. | Not found: Instagram is listed as "Very soon" on the homepage (checked October 2026). Messenger: Not found in Spoki's public docs (checked October 2026) |
| Website | AI agent in your website chat, search bar and product pages. | Partial: A WhatsApp button for the site. Native onsite chat, site search and product-page answers: Not found in Spoki's public docs (checked October 2026) |
| WhatsApp | Chat and cart recovery on WhatsApp. | Covered: WhatsApp campaigns, AI agents, cart reminders and checkout links |
| Email | Replies to support email in the same thread. | Covered: Email listed as a channel, with SMS (one-way and two-way) and voice |
| Support | Tracks orders, answers after-sales, hands over to your team. | Partial: Order lookup, status and shipment messages. Returns, refunds and order edits: Not found in Spoki's public docs (checked October 2026) |
| Memory | One memory per customer on every channel. | Covered: Claims a single 360° profile with order history, browsing intent and past conversations across WhatsApp, voice, email and SMS |

Channels as listed on the vendor pages we read. "Not listed" or "Not found" does not mean the vendor lacks it.

## What each vendor publishes

| Metric | What Spoki publishes | What Zipchat publishes |
|---|---|---|
| Automation | Not published: no AI resolution rate found (checked October 2026) | 97%+ handled by the AI, under 3% escalate |
| Sales | "For every euro invested in Spoki, businesses generate an average of 23 euros in revenue": attributed revenue, called ROI, their claim | 16.4%+ of AI conversations convert into sales, on average across channels |
| Cart recovery | "41% abandoned cart recovery rate", denominator not published, their claim | 13% to 39% purchase rate on WhatsApp |
| Best case | "Increase Sales by +31%" with WhatsApp advertising (homepage), their claim | Up to 37.8% in chat, one supplement brand |

Sources: vendor pricing and docs, checked October 2026. Links are listed under Sources below.

## Spoki vs Zipchat: side by side

| Topic | Spoki | Zipchat |
|---|---|---|
| Designed for | Businesses of every kind: retail, education, insurance, healthcare and services. Named customers include Caleffi, Camomilla Italia, Bauzaar, Oltresole, Accademia OMS and Unipegaso | Ecommerce brands that want one agent for sales and support |
| How it is built | WhatsApp marketing platform by NextAI Srl, founded in 2021. A multiagent AI system (AI Sales Agent, AI Customer Agent) announced 27 May 2025, with a waiting list | Agent first, deployed on every channel, ecommerce only |
| Pricing model | Subscription by 24-hour conversation windows, plus Meta fees, prepaid credits for channels and AI, and support packages | Per reply, set by the plan, billed monthly or annually. Unlimited at a fixed price |
| Channels with AI | WhatsApp, email, SMS (one-way and two-way) and voice. Instagram listed as "Very soon" on the homepage. Messenger: Not found in Spoki's public docs (checked October 2026) | Website chat, AI site search, product-page questions, WhatsApp, email, Instagram and Facebook comments, Instagram DMs, Messenger |
| Voice | Yes, voice AI at €0.030 a minute; an extra line costs €4.99 a month | Not offered |
| Website chat | A WhatsApp button for the site. Native onsite chat: Not found in Spoki's public docs (checked October 2026) | Yes, the AI agent in your website chat |
| AI Search | Shopify "Search Products" is a tool of the AI Sales Agent in conversation. Site search bar: Not found in Spoki's public docs (checked October 2026) | Yes, in the site search bar |
| Product page answers | Answers product questions from the catalog in chat. Product-page answer surface: Not found in Spoki's public docs (checked October 2026) | Yes, PDP Questions where you install it |
| WhatsApp cart recovery | Yes: WhatsApp cart reminders, with an abandoned-cart trigger for WooCommerce | Yes, 13% to 39% purchase rate |
| Memory across channels | Claims a single 360° profile with order history, browsing intent and past conversations across WhatsApp, voice, email and SMS | Yes, one memory per customer |
| After the purchase | Order lookup, status and shipment messages. Returns, refunds and order edits: Not found in Spoki's public docs (checked October 2026) | Order status and tracking built in on Shopify; returns and exchanges with an Agentic Skill |
| Custom actions | REST APIs, webhooks and AI tool connections. Spoki MCP lets external assistants operate Spoki | Agentic Skills: connect any software with an API and the agent can act in it. Zipchat MCP in every plan |
| Ecommerce platforms | Shopify, WooCommerce, PrestaShop (AI tools), Magento and BigCommerce listed. Salesforce Commerce Cloud: Not found in Spoki's public docs (checked October 2026) | Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Salesforce Commerce Cloud, Wix |
| Helpdesks | Zendesk and Intercom listed. Gorgias and Freshdesk: Not found in Spoki's public docs (checked October 2026) | Works inside Zendesk, Gorgias, Intercom, Freshdesk and Salesforce |
| Team | Unlimited operators | Unlimited team members on every plan |
| Setup | Meta approval "can take up to 10 days, although on average you have immediate activation" (pricing FAQ). Needs business verification, Meta Business Manager and a phone number | Live in under 30 minutes |

## What the bill is made of

A Spoki bill adds up several lines. A Zipchat bill is one plan, priced by replies.

| On the bill | Spoki | Zipchat |
|---|---|---|
| The plan | Priced by 24-hour conversation windows | Priced by replies, every channel included |
| Above the plan | 25% more per extra window | $49 per 250 or 500 extra replies |
| Channel usage | Meta fees, plus credits for channels, AI and voice | Every channel included in the plan |
| Faster support | Packages from €49 a month | Priority support from Pro |

- Spoki pricing page: Service €39, Marketing €79 and Sales €119 a month billed annually, with 900 conversations. Without the annual discount: €49, €99 and €149.
- Spoki defines a window: "A conversation lasts 24 hours from the first message and includes unlimited messages."
- Above the plan: "Exceeding the plan limit triggers a 25% surcharge", up to 3 times the limit.
- Spoki lists "WhatsApp costs billed by Meta". Its credits are a "Prepaid balance that pays for channels, AI and the phone number". Voice costs €0.030 a minute.
- Spoki support packages: Basic at €0, up to 3 tickets a month. Standard from €49 a month (10 tickets, 6-hour response). Advanced from €199, Premium from €999.
- Price conflicts: the same pricing page's FAQ says Service "from €19/month", Marketing "from €39/month" and Sales "from €55/month". The Italian homepage says Marketing from €49 a month.
- Meta fee statements conflict on Spoki's pages: one says "Meta rate plus a transparent margin", another says "without any additional fees".
- Zipchat: Starter $80, Pro $300, Scale $600 and Scale Plus $1,200 a month, 20% less billed annually. Extra replies cost $49 per 250, or $49 per 500 on Scale Plus.
- Priority support is included on Pro, Scale and Scale Plus. Spoki conversation windows do not convert into AI replies, so this page shows no price ladder.
- Prices checked October 2026.

## Spoki ratings as listed

| Site | Rating | Reviews |
|---|---|---|
| Trustpilot | 3.6/5 | 166 |
| Capterra | 4.4/5 | 45 |
| G2 | 4.8/5 | 4 |
| Shopify App Store | Listing not verified (checked October 2026) |  |

Ratings as each site showed them on 12 October 2026.

## Zipchat plans

| Plan | Price a month | Billed annually | Replies a month | Extra replies |
|---|---|---|---|---|
| Starter | $80 | $64 a month | 750 | $49 per 250 |
| Pro | $300 | $240 a month | 3,000 | $49 per 250 |
| Scale | $600 | $480 a month | 6,000 | $49 per 250 |
| Scale Plus | $1,200 | $960 a month | 14,000 | $49 per 500 |
| Unlimited | from $2,100 | Fixed price, rate locked for 12 months | Unlimited | No overage |

Every plan includes all channels, all languages and unlimited team members, with a 30-day money-back guarantee. Annual billing saves 20%.

## Positioning map

Horizontal axis: Every business to Ecommerce only. Vertical axis: Messaging first to Whole journey. Spoki's pages name retail, education, insurance, healthcare and services; Zipchat serves ecommerce only. Spoki sits near the left because online retail is one of many segments. The vertical position follows the journey table: steps covered, with partial steps counted as half.

## Notes

* Tracking orders is built in on Shopify. Returns, exchanges and order edits need an Agentic Skill connected to your tools.

- Spoki answers product questions from the catalog in chat. A product-page answer surface: Not found in Spoki's public docs (checked October 2026).
- Spoki lists Shopify "Search Products" as a tool of its AI Sales Agent, inside the conversation.
- Spoki claims a single 360° profile across WhatsApp, voice, email and SMS.
- Spoki lists REST APIs, webhooks, AI tool connections and Spoki MCP.

## What is the best Spoki alternative for ecommerce?

For Shopify brands that want one AI agent on their site and on WhatsApp, the best Spoki alternative is Zipchat. ManyChat, Tidio, LiveChat and Intercom (Fin) follow, with one neutral line each.

1. Zipchat: One AI agent for sales and support on every channel, built only for ecommerce. Best for: Shopify brands that sell on their site as much as on WhatsApp
2. [ManyChat](https://www.zipchat.ai/alternatives/manychat): Flow builder for Instagram, Messenger and WhatsApp, with AI replies on Instagram.
3. [Tidio](https://www.zipchat.ai/alternatives/tidio): Live chat, rule-based Flows and the Lyro AI agent for every kind of business.
4. [LiveChat](https://www.zipchat.ai/alternatives/livechat): Live chat software for every industry, billed by seat.
5. [Intercom (Fin)](https://www.zipchat.ai/alternatives/intercom): One AI agent for sales, service and ecommerce, in every industry.

## Sources

### Results

- [Spoki homepage, English (checked 12 October 2026)](https://spoki.com/en)

### Side by side

- [Spoki and NextAI company page (checked 12 October 2026)](https://spoki.com/en/nextai)
- [Spoki blog announcing its AI agents (27 May 2025)](https://spoki.it/spoki-nuovi-agenti-ai/)
- [Spoki blog, GPT-4o on WhatsApp (checked 12 October 2026)](https://spoki.com/en/blog/how-gpt-4o-enhances-automation-on-whatsapp)
- [Spoki features and integrations (checked 12 October 2026)](https://spoki.it/funzioni-e-integrazioni/)
- [Spoki docs, connect Shopify to the AI Sales Agent (updated 4 August 2026)](https://support.spoki.com/en/docs/integrations/connect-shopify-to-spoki-ai-sales-agent/)
- [Spoki docs, WhatsApp and WooCommerce integration (checked 12 October 2026)](https://support.spoki.com/en/docs/integrations/whatsapp-and-woocommerce-integration/)
- [Spoki docs, get started with Spoki MCP (29 September 2026)](https://support.spoki.com/en/docs/integrations/get-started-with-spoki-mcp/)
- [Spoki pricing page and pricing FAQ (checked 12 October 2026)](https://spoki.com/en/pricing)
- [Spoki reviews on Trustpilot (checked 12 October 2026)](https://www.trustpilot.com/review/spoki.it)
- [Spoki reviews on Capterra (checked 12 October 2026)](https://www.capterra.com/p/252301/Spoki/reviews/)
- [Spoki reviews on G2 (checked 12 October 2026)](https://www.g2.com/it/products/spoki/reviews)

### Price

- [Spoki homepage, Italian (checked 12 October 2026)](https://spoki.it/)

## Frequently asked questions

### Spoki vs Zipchat: which is better for Shopify brands?

For Shopify brands that sell on their site as much as on WhatsApp, Zipchat. Spoki is a WhatsApp platform for every kind of business, priced by conversation windows. Zipchat is one AI agent for ecommerce only, on the site and every channel.

### How does Spoki pricing compare with Zipchat?

Spoki prices plans by 24-hour conversation windows. Its pricing page lists Service €39, Marketing €79 and Sales €119 a month billed annually, with 900 conversations (checked October 2026). Meta fees, credits and support packages are separate. Zipchat starts at $64 a month billed annually, priced by replies. See Zipchat pricing.

### What are the best Spoki alternatives for Shopify?

Zipchat for one AI agent on the site and every channel. ManyChat builds flows for Instagram and WhatsApp. Tidio and LiveChat offer website chat for every industry. Intercom (Fin) is an AI agent for every industry.

### Does Spoki work on Instagram?

The Spoki homepage lists Instagram as "Very soon" (checked October 2026). Zipchat answers Instagram comments and DMs, Facebook comments and Messenger, with the same memory as WhatsApp.

### Does Zipchat recover abandoned carts on WhatsApp?

Yes. Zipchat sends one WhatsApp message with the product and a checkout button. Brands see a 13% to 39% purchase rate on recovered carts. Cart recovery runs on Shopify.

### How long does it take to switch from Spoki to Zipchat?

Zipchat is live in under 30 minutes. Sign up, link your ecommerce platform, and the AI reads your catalog and site. Your team keeps working in the Zipchat inbox.

### Which ecommerce platforms does Zipchat support?

Shopify, WooCommerce, Magento, BigCommerce, PrestaShop, Salesforce Commerce Cloud and Wix. Zipchat reads each brand's catalog from day one.

### Is Zipchat free to use?

No. Test Zipchat with the 7-day free trial, then pick a plan from $64 a month billed annually. Team members are unlimited, so you pay no per-seat fees.

### Does Zipchat reply in my customers' language?

Yes, automatically. A shopper who writes in French gets French back, with no language setup on your side.

### Can my team take over a conversation?

Yes. Your agents take over from the Zipchat inbox in manual reply mode at any time.

## More from Zipchat

- [Zipchat pricing](https://www.zipchat.ai/pricing)
- [Agentic Skills](https://www.zipchat.ai/agentic-skills)
- [Agentic AI search](https://www.zipchat.ai/agentic-ai-search)
- [AI product questions](https://www.zipchat.ai/ai-product-questions)
- [WhatsApp AI for ecommerce](https://www.zipchat.ai/channels/whatsapp)

Full comparison: https://www.zipchat.ai/alternatives/spoki